Behold, THe history of smooth
1989
The smoothest beer in the universe was born. Originally introduced as “bottled beer taste in a can.”
1992
We love left turns, so we sponsored our first Nascar driver, Wally Dallenbach Jr., and launched the Nascar Winston Cup can featuring the season schedule.
1992
Fishing makes for a smooth time. We partnered with Field and Stream, and launched the “Keystone Beer Fishing Hotline” with the North American Fishing Club.
1993
Everyone wants to be a smooth driver. As part of a Nascar promotion we launched our “Drive Like a Pro” sweepstakes and sent 15 lucky winners to racing school in Atlanta
1995
We knew we were smooth, and so did all our drinkers. We showcased our smooth credentials with the tagline “Smooth, Never Bitter Taste.”
1998
When you have Smooth, Never Bitter Taste, you’ll never make this face.
2006
For the first time, we launched “The Hunt.” Fans set out to find our now legendary orange can hidden in our packs.
2014
Real camo hits different. For the first time, we partnered with Realtree and launched the Realtree Xtra camo can for The Hunt.
2016
We’re always fishin’ for a good time, so we made the smoothest fish cans of all time.
2024
You know who doesn’t get enough love? Our troops. No one does more for them than USO, and that’s why we’ve been supporting them for over 20 years.
2025
We love Big Bucks, and we cannot lie. We know you do, too, so Keystone Light is the official beer of Big Buck Hunter.
Today
Smooth is as smooth does, and that’s how it’s been for more than 30 years and counting.
